Karine Sinanian
karine.sinanian@gmail.com
A. Languages
Fluent in French, English and German,
writen and spoken.
Beginner in Italian, Russian and Japanese.
B. Career summery
Supporting professionals in Communication as a creative resource with a timely, accurate and inspiring approach that is informational as well as visual. Combining targeted research, creative solutions and efficient production with selected talents for specific campaigns. Multitalent visual producer with wide expertise in print and web sectors, passionated by new technologies such as multimedia. Exceptional collaborative and interpersonal skills combined with a dynamic team player’s spirit and leadership’s abilities. Highly skilled in vendors relation and negociation and talented at building and mainaining
« win-win » partnership. Inventive by solving problems and accustomed to perform in deadline-driven environnement with an emphaasis on working within budget requiremnents.
C. Career objectives
Work offering a level of responsability, challenges and autonomy with the possibility of personal development.
D. Professional experiences
October 2001 to November 2007 :
1.1 Sr. Art-Buyer/visuals research Consultant Cossette Communication Montréal, Canada
- Planned and implemented the creation of a new art buying department for Blitz Data, the promotion and direct marketing division of Cossette Communications.
-Provided photo, illustration and video research within worldwide stock libraries and other sources ; support for concept development with creative teams; usage rights clearance; fact checking; and trademark searches.
-Selected and commissioned photographers and illustrators for assignments on various print and web ad campaigns for major national clients such as GM, Bell, McDonald’s, Bank of Montreal, Molson, Dairy Farmers of Canada and Metro. Scouted , recommended and booked appropriate talents such as models, stylists, hair and makeup artists and set builders. Provided casting and location scouting support. Negotiated all costs including usage rights, contracts and releases to respect budgetal restraints. Provided complete production processing, including preproduction, photo schedule management, overseeing of set construction and ensuring digital file workflow and delivery of assets to agency.
-Recruited creative resources with various expertises such as digital retouching professionals, 3D animation artists and storyboarders
-Maintained documentation to monitor usage rights for all purchased art.
-Initiated and coordinated in-house events for the creative department such as reviewing and presenting portfolios of artists from different creative horizons with national and international backgrounds.
-Recommended and organized the exhibition of local artists in the agency’s gallery.
-Provided an in-depth analysis of departmental needs and then recommended an appropriate supplier to integrate a digital asset management system to the agency’s network.
-Initiated and designed an in-house artbuying web portal, using Adobe Flash, which contained useful information for the creative teams and stimulated internal interactive communication .
-Constant awareness of new industry styles and trends.
1.2 Print studio coordinator (interim basis for 6 months in 2003)
-Supervised a staff of 5 employees including 3 graphics artists and 2 image retouchers.
Effectively motivated and directed studio teams. Coordinated freelance studio artists to meet all jobs requirements.
- Created and conducted workprocedures to increase rentability and benefits
- Dispached and scheduled all jobs to the team and planned the studio’s activity project workflow to ensure a high-level of efficiency in delivering the final product.
-Reconciled project finances and provided budget management.
March 2000 - July 2000/April 1999 - May 1999
2. Freelance Art Buyer/Consultant, Cossette Communication, Montréal, Canada
-Photo production management.
-Supervised a large team of suppliers and artists.
-Planned and maintained budgets and timelines.
-Supported creative teams on all requirements.
May 1992 - September 2000
3. Art Buyer/Consultant, Heye + Partner advertising agency, Munich. Germany
- Provided photo production management for national and international clients in varied sectors such as: auto manufacturing (Porsche), breweries (Paulaner, Bitburger), food (McDonald’s, international account), textiles and electronics. Commissioned multiple suppliers and talents worldwide. Supervised casting and location scouting. Negociated all costs, contracts and releases with artists located in several countries. Maintained budget and deadlines
-Organizied and coordinated corporate events for various clients. Recruited specialists in a wide ranging array of artistic endeavors such as ; photographers, musicians, circus performers, artisans and interior decorators. Also organized accomodation, caterers, cleaning crews and other support staff. Assisted tradeshow exhibitors with the rectuitment of artistic resources and other talents for special on-site performances.
- supervised requirments for a wide range of give-away articles for clients such as for McDonald’s and Bonbel’s. Recruited/Sent RFP's worldwide for appropriate suppliers and coordonnated production purchases of the promotional articles. Negociated budgets and maintained delivery deadlines.
December 1991 - March 1992
4. Print Production Assistant, Agency Beckmann, Munich, Germany
-Negociated with pre press partners and printers
-Responsable for controlling costs and deadlines, delivery of files and maintaining a high-level print quality
-Provided colour approval and corrections on films
Internships:
May 1991 - November 1991
Krammling und Fürst, Munich, Germany
Assisted the account manager in analysing and planifying marketing and promotinal strategies for several clients in the computer and high-tech industry.
January 1991 - February 1991
Herrwerth + Partner, Munich, Germany
Internship experience in creative and design departments
April 1990 - May 1990
Kultur Konzept, Munich, Germany
Agency specialized in public relations for classical musicians.
In partnership with the agency’s Director, Coordonated and organized artists’ tours
August 1989 to April 1990
Baudry et associés, Paris, France
Advertising agency : internship within the account department.
Assisted the production manager in strategic communication with martketing analyses for clients in the automobile industry and sportwear branches such as Nike.
November 1988
Paris Print, Pairs, France
Printer and publisher for following publications: Le Figaro, Figaro Madame, France soir.
Technical internship in prepress and press departments.
Decembre 1988
SCI Design, Paris, France
Graphic studio and industrial design
Telephones sales and support of company designed recycled products.
E. Training
2007
-Introduction to Photoshop, Dreamweaver and Flash
2007
-Web industry conferences given at HEC Montréal.
• Ergonomy
• Web marketing
• Recrutement
• Web 2.0
F. Education
1989 to 1990
Graduated with a BTS Communication/publicité
CESAM, private europeen institute for communication and advertising, Paris, France
1987 to 1988
Major in mathematics, physics and chemistry.
Université d´Orsay Paris
1987
Diploma with Science major.
Lycée Georges Brassens, Villeneuve-Le-Roi, France
